Brain Sell: Intellectual
Strategies For Making The Sale
by John C. Kiley, Ph.D., M.D.
Dr. Kiley sees the sales profession first from a broad
perspective: "Everything must go piggly-wiggly to market," as the
poet, Robert Frost, reminds us.
Then, Kiley writes clinically about selling, giving bottom-line
advice to the workaday salesperson. In doing so, he gives the selling
profession its due as one of the cornerstones of American life.
Kiley has been the CEO of two corporations, a college
and medical school professor, an author of a wide spectrum of books, including
Self
Rescue, with an introduction by William F.Buckley, Jr., Equilibrium,
introduced by the psychiatrist, M. Scott Peck, M.D.
Brain Sell
provides a crucial perspective and the essential mental tools a salesperson
needs to have in place before pushing a doorbell or making a call.
"One of the most effective, insightful, and enjoyable
guides to selling that I've ever read."
--Steven A. de Laet, President and CEO, Peters de Laet
"This book is not just for salespeople: it's for anyone
with a brain.!"
--James H. Gilbaugh, M.D., author of Men's Private Parts
"These pages contain Dr. Kiley's master plan for sustaining
the American economy and, if taken to heart by enough American salespeople,
would put us into orbit. The Brain Seller is you!"
--Daniel Kienow, President, JSD Enterprises, Inc. |
ISBN:
1-56565-121-9
$14.95
PB/ 1.0 lb. |